Given my recent increase in my list it has caused some people to ask me how I did it. It is a valid question only if you know why you are growing your list.
You see most people think that having huge lists means that you are making lots of money in network marketing. WRONG! If it was that simple, then everybody would already be rich. There are services out there that will sell you lists- its just like buying leads for cold calling. When you buy lists and leads, they are only as good as what you pay for them. Most of the time, you lose money in the process, so why bother? But if size mattered, buying lists is the fastest way to get a big one.
Personally, I would much rather have a smaller highly targeted list that knows me and trusts me. It is much easier to handle a small list, less headaches from spam filters and less complaints. As long as they want to continue to learn from me I am happy.
Most people forget to ask WHY in building their list. You see you need to be thinking about the reason why people want to be and continue to want to be on your list. So before you start to build your list you need to figure out who you are and what will attract people that want to know more.
When you stop and think about it, you'll realize when it comes to list building that size really does not matter. What matters is that you build a highly targeted list, which in turn will produce more profit for you than buying leads and lists ever will.
Saturday, January 12, 2008
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