Wednesday, January 30, 2008
All In Due Time...
I am excited and anxious at the same time. I am seeing more and more traffic in all my internet efforts. I am also getting more emails and more people checking out my marketing site. This is how it is, consistency is definitely a factor in the results I am seeing now. I must say that it may be slow at first, but when it gets going, there is no holding it back.
I am happy that the funded proposal is working well, as well as a good lead capture page- I must admit that I need to tweak mine a bit (my friends is doing much better). I am still dealing with growth and email spam filters. I have not found the right auto responder for me, but that is just a matter of time- in all honesty part of the problem is my lack of experience. I am always open for suggestion or comments.
Viral marketing works. Pure and simple. I started out answering questions about home businesses on Yahoo! Answers many months ago and I still get emails because of my responses. I haven't been on there in months! That is awesome that people are taking this serious enough to be looking at dated material like that. This is all a part of finding quality targeted traffic for free.
I am still working on MySpace. I am not a guru on personalizing the pages yet. A friend of mine is going to help me when he gets back from a business trip. When I do I will let you know what I have learned so you can use the knowledge too.
I have to go now. I am getting ready to get on a conference call. Have a good day and until next time, reach for your dreams!
Wednesday, December 19, 2007
Generating Free Leads- Part 2: A Good Lead Capture Page
Now that we have talked about blogging, let’s move onto the next step in building your business.
You need to create a very effective Lead Capture Page. This is the nitty gritty on how to design a Lead Capture Page that will help you to convert tons of free leads for your Network Marketing/ MLM business.
Headline - To start with you want to write an "attention grabbing" headline. Paint an emotionally charged picture in the prospects head. The best way to do that is to “Put The Promise” in the headline. The prospects start to imagine what your offer could do for them, or the pain they’ll go through if they decide to not opt-in for more information.
For example, all network marketers are interested in more information on how to get Free Leads, so you could simply promise more information on how to generate Free Leads effectively in exchange for their name, primary phone, and primary email address.
TIP: The more information a prospect needs to give you lowers the chances of getting bogus names and email addresses.
Offer- The stronger the offer, the better odds prospects will give you their information. As soon as they get to your site, you want to answer the prospects biggest question: “What’s in it For Me?” You can do that by giving them a High value Free Report, Video, Ebook, etc on the subject that they are interested about. You can give away all kinds of stuff as long as it’s good quality content and relevant. If the prospect arrived at your site because they searched for information on Lead generation, you should offer a bonus related to that.
Audio - Even better if you also have automatic Audio that starts to play when the prospects arrives at your Lead Capture Page. The reason is very simple- people are extremely busy these days, so you only have a few seconds to grab their attention, or they’ll move onto another offer. Another benefit of Audio is that it makes your Lead Capture Page more personal and unique, it lets you stand out from all the “masses” out there.
TIP: Video is nice, but it takes too long to load on many servers. You want to grab the prospects attention right away!
Sub Headers –The next thing you do on your Lead Capture Page is to list some of your best benefits. List some of the content, with out giving away your “secrets”, so you want your “bullet points” to be blind. You should also try to get your “bullet points” (same as the Headline) to grab their attention, list benefits they’ll receive, and foster a fear of loss. This will create a sense of urgency, causing them to react.
Two Opt In Boxes on the Lead Capture Page - The reason why you want to have two Opt In Boxes on your website, where your prospects can leave their information is that all people are different. Some people respond faster than others, so for the “Fast Responders” you want to have a Opt In Box at the top of your Lead Capture Page, not too far below the Headline. You want to have the Opt In Box high enough for your prospects to see as soon as they arrive at your site.
For the “Slow Responders”, who want more information, you’ll want to have a second Opt In Box further down on your website. So for those prospects you talk more about your offer and add a second Opt In Box.
TIP: Change the default option on the Auto-responder Button that says: Submit or Sign Up to something else like: “Show Me How To Get Free MLM Leads Now!” or “Click Here To Get Your Free Video Now! ”, “Sign up for your FREE Report”, “Yes, I Want To Know More”etc.
So creating a very effective Lead Capture page as described above, and becoming an expert on generating Free Leads will not only take your MLM/ Network Marketing business to the next level- you can very easily sell your own "Lead generation" information product to the millions of network marketers that have no idea on how to generate Free leads effectively.
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Tuesday, December 18, 2007
Generating Free Leads Part 1- Blogging
Many Stay At Home Moms (SAHM’s) get overwhelmed by the amount of information out there about Network Marketing. It is so easy to get boggled down by all the information and systems out there, that you can neglect your business. So I find the best thing is to get passive income and Free Traffic going then you can learn other ways to improve and grow your business. The great news is that it is not hard to do. So how do you do it?
Start out by writing a blog (online journal). It’s free at blogger.com and easy to do. This will be your “home base”, somewhere for people to get to know you, find out what you are about, and possibly what your business is (depending on the focus of your blog). You should post a blog everyday, with 300- 500 words each. Once you have set up your blog you can open a Google AdSense (or other PPC ) account and place advertising on your blog. Having a resource box on your blog with links to your lead capture page and/or your business Marketing tool. This will start generating Passive Income and generating Free Leads for your MLM or Network Marketing Business.
This is great, you have a blog and you have told your story- so now what do you write about? Simple, go to amazon.com and do a search on MLM and Network Marketing books. Look at the table of contents, and read the titles. Each title is a great topic to write about. You can write book reviews and profiles on the authors of the top sellers. You can also go to ezine articles.com and see what titles are getting the most traffic. Also looking in Networking Marketing and MLM forums will let you know what the hot topics and questions of the moment are.
Now you are ready to start generating some passive traffic. Take your blog posts and submit them as articles on the internet. Do a Google search for the top submission sites and submit your article to at least 10 sites. Article submission software is nice to have, but not a necessity. Make sure you have a link to your blog in the article. This is like leaving a calling card all over the internet, directing the people to your “home base”. The more people that you have visit your blog, the more chances of someone clicking on an ad or clicking a link to your lead capture page, or business marketing tool. This is a never ending cycle of passive income and generating free leads for your MLM or Network Marketing Business.