Marketing Yourself In Order to Build Your Network Marketing Team

So you are trying to make a name for yourself in the MLM and Network Marketing Industry on a shoe string budget. The great news is that you can generate some pretty good buzz for FREE. That's right, you can start making a name for yourself for free, and I am going to tell you how.

Hopefully you have figured out what your gimmick or niche is. What is going to set you apart from the other network marketers online. Having this is what will attract people to you. That's right, we are going to let people that are already looking find you. How?

1. Search Engines: Okay, this is where blogging and article submissions is going to work for you. Learning how to maximize your blogs and articles to be on the first page of a search engine results page is key. Most people won't look beyond the first page of results. Choose your key words wisely and remember the more relevant your key words are, the higher the ranking.
2. My Space: It's a social networking website. This is awesome. You can put your story into your profile and start making friends with high profile members. Really wow people with your profile page- make it look really awesome. Have links to your other stuff: opt in pages, blogs, articles, marketing and sales sites. Put your name out there and start making friends. You will be amazed at how many people will reach out to you and how many will want to know more about what you are doing.
3. You Tube: Video Marketing. If you have the ability to make videos and post them on the internet, go for it. There is a huge following for You Tube so take advantage of it. Remember, we are selling YOU, not the business. People love to see and hear the person that is mentoring them. Make entertaining and informational videos to draw people in. Give out your opt in page information or your blog information, so they can find you.

There are people looking for help in their business, or to get into the network marketing business and the more places your name pops up, the more likely they will look at you. SO what are you waiting for, go out there and sell yourself!

Don't Let Mistakes Stop You Dead In Your Tracks...

So one of the key things in building your MLM or Network Marketing business is consistency. Well as you can tell from my archives I am still struggling with this. ADMIT YOUR MISTAKES AND LEARN FROM THEM!!! I must say that the holidays and seasonal colds and the flu have been running our household for a few weeks. I am sure that many of you can identify with that. I apologize for not posting more often.

SO what happens when you mess up? Well you can (and probably will) lose some of your leads and team members. Unfortunately not everyone is ready to step up and be a leader for themselves.

You can recover. Making mistakes will show people that you are human. Apologize, give a brief explanation and move on. Let others learn from your mistakes, something good can come out of the set back.

I am not saying that you have to go out and make mistakes to become more marketable, you're sabotaging whatever efforts you are making at establishing a trusting relationship. Now you can take the mistake and turn into a blog on "What Not to Do..." and go into your personal experience. Talk about why you did it in the first place- what mislead you into thinking it was a great idea to do it, what your expectations were and how they were not met.

Its not easy swallowing that lump in the throat and admitting to your mistake, but it will help you in the long run. Its better to ask for forgiveness than to lose credibility with your leads and team.

See you tomorrow...

So My Sponsor is No Help to Me...

Show of hands, how many of us have a good working relationship with our sponsors?

I am sure that there are very few hands in the air right now.

Mine is one of them (for a change).

In the past, my sponsors were always "too busy", just didn't care, or worse yet- complete idiots (having them around made it even harder for you to recruit). Let's face it for the most part, sponsors are no help at all.

So what are you going to do about it?

Well you basically have 2 options:

1. Quit: You can give up before you even start working. I do not care if you just joined or you have been in the biz for several months or even years. If you have to rely on your sponsor to get your business going, you need to quit. You obviously don't have what it takes. This is Net"work" Marketing, not ride your sponsor's coat tails, not sit back and do nothing marketing.
2. Step up: That's right, you'll need to step up and become the leader you want. The great thing about MLM and Network Marketing, is the huge amount of information available to you at the click of a button. Start learning about your business, the industry, and how to build strong teams that will multiply. You will find that people want leaders, and are drawn to them, your recruiting and retention will increase dramatically. Just do a Google search and you will find that there is a ton of experience and knowledge ready for you to learn.
   

So I am not here to encourage you to quit. I want to see Moms become successful and reach their dreams. SO I want you to step it up.

So it's not going to be easy. No one ever said it would be, every one has had "one of those days" You know when

you wish you could crawl back into bed and go back to sleep.

Yesterday was one for me. I had a headache. The boys were awake, my sponsor dropped off a ton of stuff for me to go through, and all I wanted to do was crawl back into bed and pull the blanket up over my head.

My husband’s Mom woke up and started to take care of the boys. Thank God.

If I didn’t have so much to learn I would have slept all day. I went back to my room, closed the door, and plugged in the laptop so I could rest, and work at the same time. I spent many hours on my laptop yesterday, learning new things. It’s amazing everything that we are getting ready for the upcoming year. We are very excited.

I alternated work and naps (long lessons and a headache are not a good combination). Amazingly I made it thru 3 discs. I still managed to check on my emails and talk to my sponsor about the things to come.

All this with a migraine.

SO what’s the big deal? I was determined to get things accomplished. I could have just as easily gone back to bed and shut everything out for a whole day. I could have been a lump on a log. Anyone who has ever had a migraine would not blame me for doing it.

Without determination, you can’t succeed. We can give you encouragement, training, training tools and resources. We can show you how, but if you are not willing to do the work, you won’t succeed. We all have our bad days, we all have difficulties and problems.

We all have the same opportunity and we all have the same chances at making it big.

The ones that are determined are the ones that will make it. You need to visualize and work towards that dream. You need to be willing to learn new things and to change course in order to reach that dream. Because the dream doesn’t change, the way you get there does.

Generating Free Leads- Part 2: A Good Lead Capture Page

Now that we have talked about blogging, let’s move onto the next step in building your business.

You need to create a very effective Lead Capture Page. This is the nitty gritty on how to design a Lead Capture Page that will help you to convert tons of free leads for your Network Marketing/ MLM business.

Headline - To start with you want to write an "attention grabbing" headline. Paint an emotionally charged picture in the prospects head. The best way to do that is to “Put The Promise” in the headline. The prospects start to imagine what your offer could do for them, or the pain they’ll go through if they decide to not opt-in for more information.

For example, all network marketers are interested in more information on how to get Free Leads, so you could simply promise more information on how to generate Free Leads effectively in exchange for their name, primary phone, and primary email address.

TIP: The more information a prospect needs to give you lowers the chances of getting bogus names and email addresses.

Offer- The stronger the offer, the better odds prospects will give you their information. As soon as they get to your site, you want to answer the prospects biggest question: “What’s in it For Me?” You can do that by giving them a High value Free Report, Video, Ebook, etc on the subject that they are interested about. You can give away all kinds of stuff as long as it’s good quality content and relevant. If the prospect arrived at your site because they searched for information on Lead generation, you should offer a bonus related to that.

Audio - Even better if you also have automatic Audio that starts to play when the prospects arrives at your Lead Capture Page. The reason is very simple- people are extremely busy these days, so you only have a few seconds to grab their attention, or they’ll move onto another offer. Another benefit of Audio is that it makes your Lead Capture Page more personal and unique, it lets you stand out from all the “masses” out there.

TIP: Video is nice, but it takes too long to load on many servers. You want to grab the prospects attention right away!

Sub Headers –The next thing you do on your Lead Capture Page is to list some of your best benefits. List some of the content, with out giving away your “secrets”, so you want your “bullet points” to be blind. You should also try to get your “bullet points” (same as the Headline) to grab their attention, list benefits they’ll receive, and foster a fear of loss. This will create a sense of urgency, causing them to react.

Two Opt In Boxes on the Lead Capture Page - The reason why you want to have two Opt In Boxes on your website, where your prospects can leave their information is that all people are different. Some people respond faster than others, so for the “Fast Responders” you want to have a Opt In Box at the top of your Lead Capture Page, not too far below the Headline. You want to have the Opt In Box high enough for your prospects to see as soon as they arrive at your site.

For the “Slow Responders”, who want more information, you’ll want to have a second Opt In Box further down on your website. So for those prospects you talk more about your offer and add a second Opt In Box.

TIP: Change the default option on the Auto-responder Button that says: Submit or Sign Up to something else like: “Show Me How To Get Free MLM Leads Now!” or “Click Here To Get Your Free Video Now! ”, “Sign up for your FREE Report”, “Yes, I Want To Know More”etc.

So creating a very effective Lead Capture page as described above, and becoming an expert on generating Free Leads will not only take your MLM/ Network Marketing business to the next level- you can very easily sell your own "Lead generation" information product to the millions of network marketers that have no idea on how to generate Free leads effectively.

Generating Free Leads Part 1- Blogging

Many Stay At Home Moms (SAHM’s) get overwhelmed by the amount of information out there about Network Marketing. It is so easy to get boggled down by all the information and systems out there, that you can neglect your business. So I find the best thing is to get passive income and Free Traffic going then you can learn other ways to improve and grow your business. The great news is that it is not hard to do. So how do you do it?

Start out by writing a blog (online journal). It’s free at blogger.com and easy to do. This will be your “home base”, somewhere for people to get to know you, find out what you are about, and possibly what your business is (depending on the focus of your blog). You should post a blog everyday, with 300- 500 words each. Once you have set up your blog you can open a Google AdSense (or other PPC ) account and place advertising on your blog. Having a resource box on your blog with links to your lead capture page and/or your business Marketing tool. This will start generating Passive Income and generating Free Leads for your MLM or Network Marketing Business.

This is great, you have a blog and you have told your story- so now what do you write about? Simple, go to amazon.com and do a search on MLM and Network Marketing books. Look at the table of contents, and read the titles. Each title is a great topic to write about. You can write book reviews and profiles on the authors of the top sellers. You can also go to ezine articles.com and see what titles are getting the most traffic. Also looking in Networking Marketing and MLM forums will let you know what the hot topics and questions of the moment are.

Now you are ready to start generating some passive traffic. Take your blog posts and submit them as articles on the internet. Do a Google search for the top submission sites and submit your article to at least 10 sites. Article submission software is nice to have, but not a necessity. Make sure you have a link to your blog in the article. This is like leaving a calling card all over the internet, directing the people to your “home base”. The more people that you have visit your blog, the more chances of someone clicking on an ad or clicking a link to your lead capture page, or business marketing tool. This is a never ending cycle of passive income and generating free leads for your MLM or Network Marketing Business.